EcoVentures International

"For decades, environmentalists have been warning that human economic activity is exceeding the planet's limits. Of course we keep pushing those limits back with clever new technologies; yet living systems are undeniably in decline. These trends need not be in conflict-in fact, there are fortunes to be made in reconciling them."

"Natural Capitalism is so informative and provocative-and so unfashionably optimistic about the future of the planet-that I wonder why everyone in public life is not reading it and arguing over the implications... The authors are setting out a boldly different framework for understanding the ecological crisis.... This perspective has something to offend nearly everyone: Business interests will choke on the apocalyptic description of the earth in crisis but may be flattered by the suggestion that they have the means to solve it.... Natural Capitalism poses an intelligent challenge to lazy assumptions on both sides of the political divide and ought to jump-start a reinvigorated environmental debate." -William Greider