"McDonough and Braungart explain how products can be designed from the
outset so that, after their useful lives, they will provide nourishment
for something new. They can be conceived as 'biological nutrients' ...
or 'technical nutrients,' rather than being 'recycled'--really,
downcycled--into low-grade materials and uses...." An exciting and
viable case for putting eco-effectiveness into practice!
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